We-Ace
W
we-ace is a talent development solutions provider helping organizations build capabilities for the future. Focuses on developing talent and capabilities for an agile, future-ready workforce.
How We Solve This Project
Strategy:
- Promoted key service pages like leadership training and skills development.
- Created video ads showcasing we-ace’s approach to talent strategies.
- Designed multi-format ads optimized for different placements.
- Targeted decision makers in HR, talent management and learning & development.
- Set up lead generation forms and optimization for cost per lead (CPL).
Execution:
- Developed awareness-building brand campaigns with broad targeting.
- Ran traffic campaigns aiming to lower CPC and increase website clicks.
- Implemented conversion campaigns focused on getting form fills and demo requests.
- Conducted ongoingsplit testing on creatives, copy, audiences and CTAs.
Results:
- Achieved a click-through-rate of 8.2%, much higher than the industry benchmark.
- Lowered cost-per-click by 24% and cost-per-lead by 30% within 6 months.
- Increased website traffic from Facebook ads by 4X over previous campaigns.
- Generated over 200 high-quality leads for business development team to engage.
- Drastically improved brand visibility reflected in 45% increase in organic traffic.