Sowing Happiness
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Sowinghappiness.com is an online clothing store that offers a range of high-quality, stylish and affordable clothing for men and women. The website has been in operation since 2019, and in 2020 they decided to focus on organic search (SEO) to improve their online visibility, increase website clicks, and ultimately drive more sales.
To begin with, the website had very low traffic and was struggling to rank for relevant keywords. The team at Sowinghappiness.com knew they needed a comprehensive SEO strategy to increase their visibility and drive more traffic to their website. They partnered with SimplexSEO, an experienced SEO agency, to help them achieve their goals.
The first step was to conduct thorough keyword research to identify the most relevant and profitable keywords for the business. SimplexSEO used a combination of industry tools and their own expertise to identify high-volume, low-competition keywords that were relevant to the brand.
With the target keywords identified, SimplexSEO began optimizing the website’s on-page elements, including meta descriptions, header tags, and content. They also worked on improving the website’s overall structure and navigation to make it more user-friendly and easy for search engines to crawl.
In addition to on-page optimization, SimplexSEO implemented a comprehensive off-page strategy to improve the website’s domain authority and build high-quality backlinks from relevant websites. They also worked on improving the website’s local search presence to help drive traffic from users in the surrounding area.
Over the course of several months, the team at Sowinghappiness.com began to see significant improvements in their organic search rankings, website clicks, and traffic. In particular, they saw a significant increase in their click-through rate (CTR) for target keywords, which helped to drive more traffic and ultimately more sales.
As of 2021, the website’s organic search traffic had increased by over 300%, and they were ranking on the first page of Google for many relevant keywords. The website’s CTR had also increased by over 50%, indicating that users were finding the website more relevant and engaging than ever before.
Overall, the organic search (SEO) strategy implemented by SimplexSEO had a significant impact on the success of Sowinghappiness.com. By investing in a comprehensive SEO strategy and partnering with an experienced agency, they were able to increase their online visibility, drive more traffic to their website, and ultimately drive more sales.
How We Solve This Project
There are several SEO approaches that can help increase conversions on sowinghappiness.com. Here are a few:
Improve website speed: A slow-loading website can negatively impact user experience and decrease the chances of a visitor converting. Therefore, optimizing website speed should be a priority. This can be achieved by reducing the size of images and other media, using a fast hosting provider, and minimizing HTTP requests.
Optimize product pages: Each product page should have a unique title tag and meta description that accurately describes the product and includes relevant keywords. Additionally, the page should have clear and detailed product descriptions, high-quality images, and customer reviews.
Use social proof: Adding social proof to product pages, such as customer reviews and ratings, can help build trust with potential customers and increase the likelihood of a conversion.
Optimize for mobile: With the increasing use of mobile devices, it is crucial to optimize the website for mobile users. This includes using a responsive design, ensuring that buttons and forms are easily clickable on smaller screens, and optimizing website speed for mobile.
Improve website usability: A website that is easy to navigate and use can help increase conversions. This includes having clear calls to action, easy-to-use forms, and a simple checkout process.
By implementing these SEO approaches, sowinghappiness.com can improve user experience, increase website traffic, and ultimately increase conversions.