CoversGap
C
Coversgap is an ecommerce retailer selling protective covers and accessories for mobile devices. The company partnered with SimplexSEO to improve organic search performance and increase sales.
Strategy:
- Conducted keyword research to identify new opportunities to rank for high-volume, low-competition terms.
- Optimized on-page elements for target keywords including page titles, headers, content, etc.
- Implemented technical SEO fixes like site speed, mobile optimization, structured data.
- Built high-quality backlinks through guest posting, Business Listing, etc.
How We Solve This Project
- Organic traffic increased by 26% over 6 months.
- Click-through rate from organic search improved by 22%.
- Conversion rate from organic traffic increased by 15%.
- Ranked top 3 for 15 additional high-volume mobile cover terms.
- Over 50 referring domains obtained pointing to site.
The SEO initiatives drove significant growth for Coversgap’s organic channel. Conversions and sales from organic search increased substantially as a result of ranking for more valuable keywords and improving on-site engagement. This case study demonstrates the power of executing an ongoing, comprehensive SEO strategy for ecommerce businesses.